Talaera Talks - Business English Communication

32. Customer vs Client - An Easy Way To Know The Key Differences - Talaera Bits

December 21, 2021 Talaera Business English Communications Training Season 1 Episode 32
Talaera Talks - Business English Communication
32. Customer vs Client - An Easy Way To Know The Key Differences - Talaera Bits
Show Notes Transcript

The difference between customer and client can be a bit tricky, especially in the technology industry. Here's an easy explanation with examples to learn the main differences. Check out the notes here: https://blog.talaera.com/customer-client-differences

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Welcome to Talaera Talks, the business English communication podcast for non native professionals. My name is Paola and I am co hosting the show with Simon. In this podcast, we're going to be covering communication advice and tips to help express yourself with confidence in English in professional settings. So we hope you enjoy the show. Hello, I hope you're having a great day, wherever you're listening from. I would like to bring you one of the last Talaera Bits, if not the last one of this year. And I have a question for you. Have you ever wondered about the difference between client and customer? Because if you have, I have to tell you, you're not alone. I've heard this question many, many times from from my own students and from our students here at Talaera. And although the definition is not complicated, it does get quite tricky, especially in the technology sector. Let's start by looking at the definitions. And then we'll get a little bit more into the details of these two words. So a customer is someone who buys goods or services, especially from a shop. So an example would be: "She's one of our regular customers", while a client is someone who pays for professional services, or advice. For example: "We spent two months designing a website for new client". So customers usually go to restaurants, supermarkets, service stations, amusement parks, retail stores, and also sometimes SaaS products (you are buying the product). While clients, on the other hand, are those who maintain an ongoing relationship with with you and your product, you know, so the relationship feels more like a partnership. And some of the companies that usually have clients could be you know, law firms, design studios, accounting firms, insurance agencies, healthcare providers, they're not really paying for a product that they can use straight away. But instead, they are paying for your ongoing advice, then specialized solutions to solve their problems. So that's a bit where it's getting a little bit more complicated, because say you do have a SaaS product, right? You have this software as a service. Do you have clients? Do you have customers? Well, anyone who pays for a subscription, or something that is standardized... Something that you're not tailoring to them, right, everything is set, and everyone who pays for a particular subscription receives the same service, the same functions, the same features, those are your customers, you know, so the level of customization is lower. And, on the other hand, you have your clients, and as we said they buy your advice and solutions that are personalized to their particular needs. And here is where you may also need an agreement, because they are not that that strict. So you will need to agree or actually sign a formal agreement that includes things like the quota, the deadlines, the responsibilities, the expectations, right, what are the expected results, where are the projected results, and they are not as straightforward as when you have customers and they just pay for something that they can immediately use. So as a super quick summary, you have to remember that customers usually buy on, on price and value. If your product is valuable, and the prize fits what they're we're willing to pay, then you you will have customers, while clients buy on experience and trust. If you want to hire a lawyer, then you're their client. You buy their services based on, as I said, experience and trust. So those are the main differences between clients and customers. And you do have to remember the definition - the kind of relationship with customers is usually more of a one-off but, with clients, you do have an ongoing relationship of trust. And also the agreement factor with customers. You don't need an agreement while, with clients, you you may need an agreement, for sure. All right, I hope the difference between these two terms became a little bit more clear after this episode, and I really hope you keep learning. And that's all we have for you today. We hope you enjoyed it. And remember to subscribe to Talaera Talks. We'll be back soon with more. And visit our website at talaera.com for more valuable content on business English. You can also request a free consultation on the best ways for you and your team to improve your communication skills. So have a great day and keep learning!